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Spartan Athletics Announces Staff Promotions

Aug. 1, 2017

EAST LANSING - Michigan State Athletics Director Mark Hollis has announced four promotions in his administrative staff. Among the changes, Alan Haller adds Chief of Staff duties to his current role as Senior Associate Director of Athletics, and Amy Moeder moves to Senior Associate Director of Athletics for Business and Finance/Chief Financial Officer. Elliott Daniels (Student-Athlete Engagement) and Matt Larson (Communications) have been promoted to Associate Director of Athletics.

"I've always said that it's the people that make Michigan State Athletics special. I believe it's important to invest in our people and to challenge them to grow," said Hollis. "As we have in the past, we've identified individuals who are suited for increased leadership opportunities. Like their peers within the administrative staff and throughout the department, they are respected nationally as among the very best in their fields. Their professional development will make our department better, while also preparing them individually for the next step in their careers.

"The student-athlete, and the student-athlete experience is at the core of our mission statement. As someone who once walked in the shoes of our current student-athletes, Alan Haller is uniquely qualified to have a daily impact on their lives. As my Chief of Staff, I'm going to rely on him to help me with many of my daily tasks while also being a conduit to the greater University as a whole.

"It's no secret that athletic department budgets continue to grow as we look to support 25 different programs and 800 student-athletes in their quest for excellence and championships. In her short time in the department, Amy Moeder has introduced many efficiencies required to manage a $128 million budget. With revenues and expenditures continuing to evolve it became necessary to have a Chief Financial Officer.

"After 14 years working for the provost in Student-Athlete Support Services, I'm excited to bring Elliott Daniels over to athletic administration. He has a passion for the personal development of the student-athlete, beyond what happens on the field of competition or even in the classroom. It's a comprehensive approach to student-athlete welfare that includes educational and training opportunities. He previously had oversight of the student-athlete leadership group, providing them leadership opportunities across campus to help them prepare for life after athletics. This is an area I expect to grow exponentially in the years to come.

"Communications is a field that is constantly changing and yet remains the same at its very core. Matt Larson understands how to effectively use technology, while appreciating that there is still tremendous value in personal relationships, which he has fostered with both local and national media, earning a reputation as one of the most respected Sports Information Directors in the nation. He understands the difference between mass media and social media, and how to use both effectively to communicate a message. Over the years, he's proven to be creative as well as a detail-oriented guy with a strong work ethic. I look forward to working collaboratively with him to tell the story of Michigan State Athletics."

Alan Haller -- Senior Associate AD/Varsity S Club Executive Director/Chief of Staff
Alan Haller, who is entering his eighth year with the athletic department, was promoted to Senior Associate Athletic Director in August 2015. In his new duties as Chief of Staff, Haller will have increased interaction with Athletic Director Hollis, assisting him in many areas on a daily basis, and also serving as a liaison to various units both within and outside the athletic department.

"I have a passion for Michigan State University that traces back to my days as a student-athlete," said Haller. "I'm looking forward to this incredible opportunity for an expanded role of working collaboratively with the entire Athletic Department and with partners across campus and within the community. I'm excited to continue with the tremendous opportunity to impact the lives our student athletes on a daily basis."

Haller's relationships with current and former student-athletes continues to be an important asset for the athletic department and the overall well-being of the student-athletes. In this role, he helps manage student-athlete conduct and accountability.

In addition, Haller, who joined the athletics department as an Associate Athletics Director for Administration in 2010, directs and oversees all areas of the Varsity `S' Club as part of his role as senior associate AD. The biggest initiative has been to increase membership by reaching out to past Spartan student-athletes.

Haller led the transition of the Varsity `S' Club into being a fully integrated part of the MSU Athletics Department. The Varsity `S' Club previously was run entirely by volunteer Spartan letterwinners before Haller was named the executive director in January 2013. With the utilization of the resources of the athletics department, the collaboration has enhanced the club's ability to gather and engage all Spartan letterwinners through more involved interaction.

Prior to his appointment in athletics, Haller was a 1st Lt. for the MSU Police Department and served on the force for 13 years. While serving as a 1st Lt. for the MSU Police Department, Haller was in charge of the Uniform Division, which is the largest component of the department.

A four-year letterman as a cornerback for Coach George Perles from 1988-91, Haller earned honorable mention All-Big Ten honors as both a junior and senior and made three postseason bowl appearances with the Spartans (1989 Gator, 1989 Aloha and 1990 John Hancock). The former Lansing (Mich.) Sexton star was selected by the Pittsburgh Steelers in the fifth round of the 1992 National Football League Draft. Haller spent three seasons in the NFL, playing for Cleveland (1992), Pittsburgh (1992-93) and Carolina (1995).

During the football coaching search in 2006, Haller played a key role in the hiring process of Mark Dantonio, joining former MSU Athletics Director Ron Mason, head men's basketball coach Tom Izzo, and Hollis on the selection team.

Haller holds a bachelor's degree in criminal justice from Michigan State and a master's degree in human resources from Central Michigan.

Amy Moeder -- Senior Associate AD/Business and Finance/Chief Financial Officer
Moeder joined the athletic department in 2015, bringing with her a wealth of knowledge from more than two decades of work in business and finance. In 2016, she was elevated to Associate AD for Business Operations.

"It's an honor to be a part of the great team of people within the athletic department of my alma mater," said Moeder. "As the athletic department is virtually self-sustaining, financial stability is extremely important. I take pride in doing my job in an efficient fashion to help our student-athletes and coaches compete for championships."

As Chief Financial Officer, Moeder manages the entire athletic department budget, while also coordinating and reviewing individual unit budgets throughout the department. In addition she prepares all year-end financial statements, and is responsible for the preparation, review and approval of various financial transactions including human resources, payroll and facility projects.

Moeder has worked at her alma mater since 2001. For nearly five years she was a senior auditor with Internal Audit, planning and performing operational, compliance and financial audits of various MSU departments and facilities. In 2006 she took over as business manager for the MSU Office of Study Abroad, where she not only developed a departmental budget, but managed the budget for over 150 study abroad programs.

Prior to working at Michigan State, Moeder was an Audit Supervisor, Auditor and Accountant at Layton and Richardson PC in East Lansing from 1998 to 2001. Her professional career also includes stints as a Staff Accountant at the University of Missouri (1998) and Ingham Regional Medical Center in Lansing (1994-1998).

She received her bachelor's degree in accounting from Michigan State.

Elliott Daniels -- Associate AD/Student-Athlete Engagement
Daniels moves to athletic administration after spending the previous 14 years working in the Student-Athlete Support Services department serving in various capacities, most recently as the Director of Learning and Retention for Student-Athletes.

In his new role, Daniels will support student-athletes in their overall development throughout their time at MSU, focusing on personal development, leadership education and engaging student-athletes in their transition to and from the campus community.

"I am blessed for nearly 14 years of employment at this great institution and feel truly grateful for the expanded opportunity to work with our young people to engage and educate them as they grow here at MSU," said Daniels. "Providing our student-athletes the experiences and tools to be leaders now and throughout their lives is truly important to our department and I look forward to playing a role in this process."

In his previous position as the Director of Learning and Retention, Daniels assisted the Associate Athletic Director/SASS Director with the overall management and daily operation of the Student-Athlete Services Unit, supervising full-time staff, graduate assistants and interns, and administering programming for the Spartan football program. Ensuring that all student-athletes received effective and efficient services, Daniels had oversight of learning and retention services, which included learning disability services and learning assistant and tutorial programming, while managing transition programs and facets of student-athlete development programming for Spartan football.

Throughout his time at MSU, Daniels has worked with various programs including balancing both the men's basketball and football teams from 2007-2012. During this time, both teams posted highs or all-time highs in several GPA categories multiple times and have maintained high APR standards. Other programs Daniels has worked with include men's golf, wrestling and women's basketball. In addition, he has served as special assistant to the faculty athletic representative and chair for MSU's Athletic Council. He also has been an active member of various organizations including Minority Opportunities Athletic Administration (MOAA), National Association of Collegiate Directors of Athletics (NACDA), and National Association of Academic Advisors for Athletics (N4A). He served as Chair of the N4A Ethnic Concerns Committee from 2012-2013 and received N4A Individual Certification in 2011.

Daniels also is a faculty member in the Eli Broad College of Business through the Management Department. He directs and serves as Lead Faculty for Sports Business Management Minor, a program he created in 2015. A native of Chicago, Daniels attended Eastern Michigan University where he was a football student-athlete. A three-year letter winner for the Eagles (1999-2001), Daniels was one of the top scholars on the team, being awarded numerous Athletic Director Honor Roll awards while earning a spot on the All-MAC Academic Team three times. He earned a bachelor's of business administration in management from EMU in April 2003 and completed a master's of science in sports administration from MSU in June 2005.

Matt Larson -- Associate AD/Communications
A member of the Athletic Communications office since 1998, Larson will oversee a staff of 14 full-time employees, four interns/graduate assistants and many undergraduate assistants responsible for all communication efforts of Michigan State athletics, including the sports information, Spartan Vision and graphic design departments.

"I am extremely excited for the opportunity to tell the story of Spartan Athletics," said Larson. "Although I'm not a graduate, I am a Spartan, having spent my entire professional career within this great department. We have some amazing student-athletes and some accomplished coaches and staff, and it's truly an honor to be able to tell their stories. The communications industry is continually changing as technology is ever-evolving, but the amazing people and their incredible accomplishments remain at the heart of our message."

While serving as interim director in 2016-17, Larson oversaw a group that won four Michigan Emmy Awards and five CoSIDA publication awards, including two for best overall media guide and three for best media guide cover design.

For the last 18 seasons, Larson has handled all media relations duties for the men's basketball team, during which time the Spartans have appeared in six Final Fours and 18 NCAA Tournaments, and captured five Big Ten regular-season championships and four Big Ten Tournament titles. He also was responsible for the promotional campaigns for two National Players of the Year, seven All-Americans, and four Big Ten Players of the Year.

Arriving at Michigan State as a sports information intern in 1998, Larson was promoted to Assistant Director in 1999 and Associate Director in 2005. In 2010, he was named New Media Director, taking on the responsibilities of incorporating social media into the department's communication efforts.

Larson received his bachelor's degree in public policy from Duke University in 1998.

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