Oct. 26, 2010
NORTH LIBERTY, Iowa - For the first time ever, Michigan State University fans are able to upload their personal images and use the licensed marks of the Spartans. Bravo Photo has teamed up with Michigan State to offer a web site that will cater to their fan base. The online store is similar to more established sites like Snapfish and Shutterfly, but differs in the fact that it allows the consumer the opportunity to use licensed marks and templates with their own personal images.
On the site, members upload their own photographic images and have a broad range of photo gift products from which to choose. Some of the products that can be purchased with the licensed Michigan State marks are cards, calendars, photo books, holiday cards, mouse pads, mugs, playing cards, puzzles, pillow cases, blankets and invitations. The site also offers thousands of traditional designs, including seasonal themes or milestone life events such as graduation and birth announcements.
The "community" sharing on the site also allows fans from across the country to share their best photos with the entire university fan base.
www.MichiganSt.CollegeFanPhoto.com allows alumni, fans, and people with an affinity for the university to upload their personal images and attach them with templates and marks of the school. "This unique opportunity will allow people who love Michigan State University to show off their pride in ways that have never been offered before," Bravo Photo Vice President Dave Gallagher said. "People will be able to display their photos and show their loyalty to the school at the same time."
Michigan State is among 13 other collegiate institutions, including five from the Big Ten, with which Bravo Photo has licensing agreements. As an added bonus to customers, a portion of all sales benefits the institution. "One of the best features of the site is that a portion of all sales is earmarked to go back to directly benefit Michigan State," Gallagher added. "Not only are you showing your loyalty and purchasing great products, but you are also giving back to your school."
Bravo Photo has also forged a partnership with CBS Sports College Network, which will include collaboratively launching and promoting a web site, www.CollegeFanPhoto.com to promote the entire family of university specific photo sites.
The site specifically for Michigan State University is www.MichiganSt.CollegeFanPhoto.com.