Shelley Appelbaum was appointed Executive Associate Athletic Director in August 2015. In addition to her previous administrative roles, Appelbaum coordinates the student-athlete group, which was identified as one of the four primary areas of focus by MSU Athletics Director Mark Hollis in his leadership structure for Spartan Athletics.
Appelbaum joined the MSU administration in 1999 as an Associate Athletic Director and Senior Women's Administrator and became the school's first female Senior Associate Athletic Director in 2005. She has oversight of all sport management issues and also oversees gender equity, diversity, governance and strategic planning initiatives.
In addition, Appelbaum serves on numerous institutional, Big Ten and NCAA committees. Most recently she completed a four-and-a-half year appointment to the NCAA Championships/Sport Management Cabinet from the fall of 2010 through the winter of 2015. Appelbaum was appointed to the NCAA Competition Oversight Committee as a part of the new NCAA governance structure with a term beginning in June 2015.
In 2007, Appelbaum received an MSU Varsity S Club Honorary Letter. Appelbaum was the recipient of MSU's Outstanding University Woman Professional Award in 2003.
Appelbaum came to MSU after serving as the Senior Associate Athletic Director and senior women's administrator at Bowling Green State University from 1994-98. She supervised 18 of the 22 sports programs, led the department's gender equity, NCAA certification, and human resource initiatives and also served as the liaison to the athletic academic support and compliance units. In addition, she was involved with numerous institutional and Mid-American Conference committees and she served as an NCAA Athletics Certification Peer Reviewer. While at Bowling Green, she was initiated into Omicron Delta Kappa, the nation's most prestigious leadership honorary.
Prior to her tenure at BG, Appelbaum was the Assistant Athletic Director for Academic Support Programs at the University of Toledo from 1990-1994 where she directed support programs for 18 sports and 500 student-athletes. Appelbaum was named an Outstanding Professional Woman at Toledo in 1993.
Prior to moving into intercollegiate athletic administration at Toledo, Appelbaum served as the Assistant Women's Basketball Coach for the Rockets (1987-89). In addition to her intercollegiate athletic background, Appelbaum was a comprehensive science and health educator and head basketball coach in the Bowling Green City School District and at Toledo Central Catholic High School.
Appelbaum was part of the inaugural class inducted into of the Bowling Green High School Athletic Hall of Fame in the fall of 2016 for her accomplishments as a student-athlete, educator, coach and her career in intercollegiate athletics.
A native of Bowling Green, Ohio, Appelbaum graduated magna cum laude with a Bachelor's degree in education in 1984 from Bowling Green State University and earned her Master's degree in education in 1990 from the University of Toledo. Appelbaum resides in East Lansing.