Sept. 4, 1997
MSU Announces Opening of Spartan Sideline Shop
EAST LANSING, Mich. -- Michigan State University is pleased to announce a new concept store for Spartan football weekends, the Spartan Sideline Shop. The Shop is located inside Spartan Stadium on the plaza at the South end, with convenient parking available just outside the Stadium.
The official apparel store of Michigan State Athletics, the Shop will feature MSU sideline apparel, just like the kind worn by head football coach Nick Saban and his staff, as well as replica game jerseys. Basketball merchandise will be available starting Oct. 1.
The store will open on Friday and Saturday during home football weekends at Michigan State. On Friday, the store is open from 11 a.m. to 7 p.m. On Saturday game days, the store will open at 9 a.m. and remain open following the game.
"We are pleased to offer our fans, alumni and friends the opportunity to purchase authentic sideline gear in an exciting environment like this," said Michigan State Athletics Director Merritt Norvell. "This will also enhance the University's ability to generate licensing royalties revenue used for academic and athletic scholarships."
To celebrate the Shop's grand opening on Friday, Sept. 5, head men's basketball coach Tom Izzo and former Spartan great Brad VanPelt will be available at the store signing autographs.