In addition to managing the ticketing operations and sales and marketing office, he leads the department's branding and marketing initiatives. His primary area of focus as an Executive Associate Athletic Director is to manage and supervise events and Spartan game days.
Schager also is the department's primary liaison with FOX Sports College Properties and plays a vital role in maintaining relationships with MSU Athletics' corporate partners.
Schager joined Michigan State in May 1998 as director of marketing after working at the University of Michigan for eight years (1990-98) as the director of licensing and the assistant director of marketing. He was named an assistant athletics director at MSU in 2001 and was responsible for coordinating corporate marketing and sponsorship sales for the athletic department. He also administered the athletics department courtesy car program and provided support for radio network and game program agreements.
He was promoted to Associate Athletics Director for External Operations in 2008.
A former Division I athlete, Schager earned three varsity letters in baseball at the University of Maryland, where he earned a bachelor's degree in marketing in 1987. He earned his master's in sports science in 1991 from Indiana University of Pennsylvania.
He and his wife, Jane, have three children: Samantha, Jessica and Charlie.