In 1926, Michigan State's first southern baseball training tour provided the setting for the birth of the "Spartan" nickname.
It all came about when a Lansing sportswriter imposed the silent treatment on a contest-winning nickname and substituted his own choice, the name that has lasted through the years.
In 1925, Michigan State College replaced the name Michigan Agricultural College. The college sponsored a contest to select a nickname to replace "Aggies" and picked "The Michigan Staters."
George S. Alderton, then sports editor of the Lansing State Journal, decided the name was too cumbersome for newspaper writing and vowed to find a better one.
Alderton contacted Jim Hasselman of Information Services to see if entries still remained from the contest. When informed that they still existed, Alderton ran across the entry name of "Spartans" and then decided that was the choice. Unfortunately, Alderton forgot to write down who submitted that particular entry, so that part of the story remains a mystery.
Rewriting game accounts supplied by Perry Fremont, a catcher on the squad, Alderton first used the name sparingly and then ventured into the headlines with it. (Incidentally, after two days of spelling the name incorrectly with an "o", Mr. Alderton changed it to Spartan on a tip from a close friend.) Dale Stafford, a sports writer for the Lansing Capitol News, a rival of the State Journal, picked up the name for his paper after a couple of days. Alderton called Stafford and suggested that he might want to join the Spartan parade and he did. As Mr. Alderton explains: "No student, alumnus or college official had called up the editor to complain about our audacity in giving the old school a new name, so we ventured into headlines with it. Happily for the experiment, the name took. It began appearing in other newspapers and when the student publication used it, that clinched it."